Being Armani: A Biography.

Molho, Renata.

Picture of Being Armani: A Biography.
Giorgio Armani is one of the world’s best-known fashion designers for both men and women. He was a shy boy from the provinces, and began to study medicine. He decided to try something else and found a job as a window-dresser in a department store. Until the age of 40 he designed clothes for various fashion houses. Two years after he began his own business men everywhere were wearing unstructured jackets, shirts with subtle woven patterns and colours of grey, beige and taupe.


SKU: 9788860732965


Recounting the 30 years that turned Giorgio Armani into an international fashion icon, this investigation of the man and the myth he built around himself explores how he maintained a distinct identity in an industry built upon rapid changes. Written with the designer's cooperation and access to his personal archives, Armani's story is accurately rendered, from his modest beginnings and early home environment to the influences and colleagues who helped build his name. Yet ultimately, this is the story of a man with an innate sense of style and unmatched entrepreneurial strategy, both of which allowed him to create a new way of thinking--an aesthetic genre that went beyond a world of appearance and clothing--that single-handedly changed the face of fashion forever.

Book Details

Author Molho, Renata.
Format HC
Publisher Baldini Castoldi Dalai
Number of Pages 236
Publish Date 1/01/2007
Catalogue Mid19
Catalogue book number 58