Big Data: Does Size Matter?.

Harkness, Timandra.

Picture of Big Data: Does Size Matter?.
This whirlwind tour through the history of statistics reveals how researchers and officials first began to use data to answer questions. With advances in computing, our ability to collect, store, and process information is constantly improving but these innovations may come at a cost. If not handled with caution, big data poses a risk to our privacy and confidentiality, where virtually every aspect of our lives will be under surveillance.


SKU: 9781472920072


What is Big Data, and why should you care? Big data knows where you've been and who your friends are. It knows what you like and what makes you angry. It can predict what you'll buy, where you'll be the victim of crime and when you'll have a heart attack. Big data knows you better than you know yourself, or so it claims. But how well do you know big data? You've probably seen the phrase in newspaper headlines, at work in a marketing meeting, or on a fitness-tracking gadget. But can you understand it without being a Silicon Valley nerd who writes computer programs for fun? Yes. Yes, you can. Timandra Harkness writes comedy, not computer code. The only programmes she makes are on the radio. If you can read a newspaper you can read this book. Starting with the basics - what IS data? And what makes it big? - Timandra takes you on a whirlwind tour of how people are using big data today: from science to smart cities, business to politics, self-quantification to the Internet of Things. Finally, she asks the big questions about where it's taking us; is it too big for its boots, or does it think too small? Are you a data point or a human being? Will this book be full of rhetorical questions? No. It also contains puns, asides, unlikely stories and engaging people, inspiring feats and thought-provoking dilemmas. Leaving you armed and ready to decide what you think about one of the decade's big ideas: big data.

Book Details

Author Harkness, Timandra.
Format PB
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Sigma
Number of Pages 320
Publish Date 29/06/2017
Catalogue Mid19
Catalogue book number 213