E-Commerce Pocketbook.

Rowan, Will.

Picture of E-Commerce Pocketbook.
Full of sound ideas that make online business more profitable, it is 'an exceptionally easy-to-understand guide for executives just beginning to do business online'. Topics include: the five business benefits of e-Commerce; how to promote a company online; managing search engines; and security and data protection.


SKU: 9781903776469


The pocketbook sets out how to plan for working online, who should be involved, time, cost and quality issues, resources required and how to calculate cost and benefits. The first chapter defines e-commerce, citing seven things to know and eight things to do. The five business benefits of e-commerce are then explored, followed by details of how being online has dramatically affected businesses, especially with regard to the customer. In subsequent and separate chapters, the author then explains how to promote a company online, how to manage search engines to raise visibility and how to create trust online through appropriate security and data protection. The concluding chapter lists eight steps to plan successful e-commerce. Each chapter ends with a useful action plan.

Book Details

Author Rowan, Will.
Format 128
Series Title Management Pocketbooks S.
Publisher Management Pocketbooks
Imprint Management Pocketbooks
Number of Pages 128
Illustrations 20+ illustrations
Catalogue Mar15
Catalogue book number 169