Economics and Business

Picture of Demand: Creating What People Love Before They Know They Want It.

Demand: Creating What People Love Before They Know They Want It.

Slywotzky, Adrian J and Weber, Karl.

A good pool of entertaining true stories of some well known and not so well known brands o...

$39.95 $12.95

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Picture of The Undercover Economist Strikes Back: How to Run - or Ruin - an Economy.

The Undercover Economist Strikes Back: How to Run - or Ruin - an Economy.

Harford, Tim.

He turns to macroeconomics to help us understand the complexities of major economies. He ...

$32.99 $14.95

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Picture of The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers.

The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers.

Sachs, Marylee.

Explores the relationship and increasing intermingling between the traditional marketing d...

$55.00 $3.95

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Picture of The Pinch: How the Baby Boomers Took Their Children's Future - And Why They Should Give it Back.

The Pinch: How the Baby Boomers Took Their Children's Future - And Why They Should Give it Back.

Willetts, David.

Baby boomers are charged with monumental failure to protect the interests of future genera...

$49.95 $7.95

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