Gastrophysics: The New Science of Eating.

Spence, Charles.

Picture of Gastrophysics: The New Science of Eating.
Entertaining and informative, this is popular science at its very best. There are chapters on taste, smell, sight, sound, touch, the atmospheric meal, social dining, airline food, the meal remembered, the personalized meal, the experiental meal, digital dining and the future. Heston Blumenthal has written the foreword. ‘Peppered throughout with facts you can use in the kitchen, in the classroom, or in the pub'.

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SKU: 9780241270097


Description

'Popular science at its best' - Daniel Levitin A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food Why are 27% of drinks bought on aeroplanes tomato juice? What's the effect of serving food on plates that are small or red or circular? Why do we consume 35% more food when eating with one more person, and 75% more when with three? This is just a small taste of "gastrophysics", the new field of knowledge pioneered by Professor Charles Spence that combines disciplines including science, neuroscience, psychology and design. Using his two decades of research into the extraordinary connections between our senses, he shows how we can create more tasty, exciting, healthy and memorable eating experiences. Above all, to get the most out of every meal, we need to think about not only what's in the mouth, but also what's in the mind. In his first trade book, Spence explores each sense, and the different kinds of meals we have, to show dozens of ways that "off-the-plate" elements affect our eating experiences: the weight of the cutlery, the placing on the plate, the background music and more. He reveals, based on his own work, how food companies and the world's top restaurants create cutting-edge technologies to do this, and how this is likely to transform the way we eat in the future. Whether you are at home or in a restaurant, eating alone or with friends, Gastrophysics uncovers the hidden ingredients available to us all that can change the way we eat -- and the way we live.

Book Details

Author Spence, Charles.
Format PB
Publisher Penguin Books Ltd
Imprint Viking
Number of Pages 464
Publish Date 30/03/2017
Catalogue CIV01
Catalogue book number 72