Owner's Guide to a Small Business Website: What You Need and How to Get There - Without Paying the Earth.

Spann, Lisa.

Picture of Owner's Guide to a Small Business Website: What You Need and How to Get There - Without Paying the Earth.
If you have a business and want to attract customers and enhance your profits this is a useful, straightforward, jargon-free guide. It really does tell you all you need to know about putting up a website.

$29.95
$9.95

SKU: 9781845285210


Description

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Book Details

Author Spann, Lisa.
Format PB
Publisher Little, Brown Book Group
Imprint How To Books Ltd
Number of Pages 176
Illustrations 28 screenshots, 4 charts and 3 tables
Publish Date 15/05/2014
Catalogue Mar17
Catalogue book number 73