Sixty to Zero: An Inside Look at the Collapse of General Motors - and the Detroit Auto Industry.

Taylor, Alex.

Picture of Sixty to Zero: An Inside Look at the Collapse of General Motors - and the Detroit Auto Industry.
A penetrating and compelling account of how the icon of twentieth-century American business went bust within a decade of the new century. He shows a refusal by GM to follow market clues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. From Yale University Press.

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SKU: 9780300158687


Description

The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvelous case study of one of the United States' premier companies, of which every American quite literally now holds a share.

Book Details

Author Taylor, Alex.
Format HC
Publisher Yale University Press
Imprint Yale University Press
Number of Pages 192
Illustrations 15 black-&-white illustrations
Publish Date 4/05/2010
Catalogue Mid17
Catalogue book number 84