The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia.

Mills, Stephen.

Picture of The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia.
He examines the transformation of the party official from administrative servant to highly influential, professional, campaign manager, and the evolution of the election campaign from the pre- television days to the contemporary world of social media, focus groups, and million-dollar budgets. Australian political parties have changed as well. Once they were mass-membership organisations. Today they are top-down managerial enterprises. A revealing look at …'how the dark arts shape electoral outcomes'.

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SKU: 9781863956710


Description

Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power- the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. 'The inside story of our political parties- how the dark arts shape electoral outcomes.' Lindsay Tanner 'A very revealing insight into the backrooms of Australian politics' Michelle Grattan

Book Details

Author Mills, Stephen.
Format PB
Publisher Black Inc.
Imprint Black Inc.
Number of Pages 288
Publish Date 25/06/2014
Catalogue Jan18
Catalogue book number 116